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Project details — step 1
Riverstone Café
Social media management
16 posts/mo, community mgmt, monthly report
3-month retainer, starting May 2026
£650/month
Social Media Proposal — Riverstone Café
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Social Media Management Proposal
Prepared for Riverstone Café · April 2026 · Prepared by Alex Chen
Introduction

Thank you for the opportunity to present this proposal for Riverstone Café. Based on our conversation, I understand that your Instagram footfall has plateaued and you need a consistent content presence that converts followers into regulars. This proposal addresses that directly.

Investment
ServiceMonthly
Content creation (16 posts/mo)£350
Community management£150
Reporting & strategy£150
Monthly retainer£650/mo
Proposal ScoreNeeds minor tweaks7/10
Personalization8/10
Clarity7/10
Pricing Justification6/10
Call to Action8/10
Before you send
→Pricing justification is weak — tie the £650/month retainer to concrete outcomes like increased table bookings or follower growth.
→Month 3 KPIs are listed but not benchmarked. Replace with specific targets: e.g. 15–25% follower growth, 10%+ weekly reach.
✓The opening narrative is compelling — referencing Riverstone's Instagram plateau shows genuine understanding of their situation.
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